Primary audience
Young adults between the ages of fifteen to thirty- We chose fifteen years as the minimum age, as this is when young teenagers begin to mature and therefore, they would be able to understand our psychological thriller more easily. It is the pleasure of working out an intellectual puzzle that should attract them to our film. We especially look to target the female gen
der; however, the film overall is largely targeted at young couples because as well as consisting of thriller/horror conventions, it also features elements of romance.Secondary audience
Lovers of the thriller/horror genre who often like to receive the emotional pleasure of being thrilled. Those who belong to the ‘cultural community’ of thriller/horror film fans would immediately be able to recognize the repertoire of elements shared by these films and therefore will identify them within our film as well.
Other
Audiences of different ethnicities, especially those Greek background may also be a potential target audience for our product based on the fact that our actress is Greek and elements of Greek culture may be evident throughout our film.
To see how successfully we managed to target our audience we recently held
a screening at school inviting those aged fifteen to eighteen to see their reactions to our product and as expected both males and females enjoyed it very much. Overall, the boys gave it an average of 8/10 and girls gave an average of 9/10, which ties in with our idea of initially targeting females with our female protagonist, but also the males. I also held a screening at home with family, mainly cousins between the ages of twenty to thirty as well as my nineteen year old sister and parents in their forties. It too produced similar results, and although my parents enjoyed it, they mentioned that they think the film is not made for them, but a younger audience, which is true.
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