Love you to death

The Preliminary Task

Saturday, January 31, 2009

Evaluation Question 3

What kind of media institution might distribute you media product and why?
The kind of institution that would distribute our film depends on the type of film it is and who we intend to reach with it. The distributors should also be identifiable with our production company, ‘Perspective Productions’.

-We make films that are unique to showing situations from the perspective of people of different ethnicities and minority groups, and therefore our audience is restricted to a very specific group of people.

‘Love You to Death’ was also made to target a niche market consisting of young adults and specifically thriller/horror genre lovers; therefore, it is of a cult status. An example of an independent distributor that may distribute and market our film is Dogwoof Indie, a very experienced company that can guarantee film bookings at Independent cinemas, TV sales, DVD sales and online distribution.
The film would be distributed to a local or arts cinema, which screens independent rather than mainstream British, or Hollywood films for example:
>Phoenix Cinema in East Finchley
>The Tricycle Theatre in Brent

More specifically, to suit the horror/thriller genre of the film, it could be screened at places such as the Halloween Film Society in Hackney where thriller/horror film fans could easily be targeted.

-In order to target our primary audience of young adults the film could also be distributed at student film festivals as part of programmes such as Exposure in Manchester who screen more than 100 short films at the festival each year, therefore exposing the film to lots more students. Being a low budget film, the run would be limited to a night or two due to financial viability.

On the other-hand with a slightly higher budget and the use of real actors, this film does have the potential of becoming a mainstream British film just as the recent low budget Slumdog Millionaire (Danny Boyle, 2008) managed. Warner Independent Pictures believed that this film would go straight to DVD but as we are aware this film has become a great blockbuster. Initially however it was only screened at Telluride Film festival going on to gain nationwide success throughout America.

-Our film could have this potential because Americans particularly enjoy watching British films as we can tell from the recent Golden Globe awards where Kate Winslet being a British actress won two awards. Therefore, the British-ness in our film, evident in the street shots and the way the actors speak, could gain it much popularity so the film could be released on a more national scale.


Other ways of exhibiting our film could be through the web using sites such as FlickRocket, which provides an online DVD download distribution platform. This would be a very good idea as the new young generation is very much dependent on the Internet and it would be a good way to attract them.

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